Resume

Skills & Abilities

Copywriting & Communications

• Creative, talented writer who delivers engaging, targeted copy
• 9+ years copywriting experience includes e-commerce, collateral, advertising, press releases, direct mail, packaging, web content, and multimedia/video scripts
• Ability to write in a variety of styles for diverse audiences and media
• Optimal research, editing, and proofreading skills; thorough knowledge of grammar
• Versatile with experience in corporate copywriting, journalism, blogging & social media, editorial & reviews, and literary fiction

Project Management & Working Style

• Capable, talented manager of projects from concept to completion
• Works well under pressure and adapts quickly to shifting priorities
• Flexible, energetic, and hard working

Computer Skills

• Computer and Internet savvy, ability to edit HTML and CSS
• 4+ years working in WordPress
• Proficient in Microsoft Office applications, photo-editing/graphics software

Employment History

Freelance Writer, 2005 – Present

• Write and edit Web content and marketing materials for everything from global corporations to small businesses
• Design, maintain, and update various blogs, one that has been continuously updated since 2000
• Discover, write, and post blog content and social media topics for clients on broad range of topics from advertising and design to customer experience and fundraising
• Short fiction writer and book reviewer

Copywriter, Corel, 2004 – 2008

• Developed product messaging used throughout product lifecycle
• Acted as creative director, project manager, and writer for Paint Shop Pro Photo Studio Community Web site
• Wrote and edited copy for retail software boxes and Corel.com Web site
• Created print and online advertising campaigns for national digital photography publications
• Developed and executed strategic e-commerce e-mail campaigns
• Partnered with Product Managers, Marketing Managers, and designers to adhere to tight product launch deadlines
• Managed and wrote the editorial content of monthly newsletter with more than a half million subscribers
• Corresponded with, interviewed, and wrote customer profiles. Managed freelance writers and designers

Copywriter, Jasc Software, 2003 – 2004

• Acted as creative director for the redesign of Jasc.com
• Developed an integrated marketing campaign used in print, online, and direct marketing initiatives
• Collaborated on the creation of market positioning, naming, and branding for 1.0 digital photography software
• Wrote press releases, brochures, direct marketing pieces, web site content, and other marketing materials
• Edited books on digital photography and digital scrapbooking. Managed freelance writers and designers

Content Specialist, Jasc Software, 2001 – 2003

• Developed marketing, promotional, and technical content for all products in the Jasc Software portfolio
• Wrote and coded tutorials for Jasc.com
• Stripped marketing and technical jargon from existing copy to make it conversational and accessible to non-technical users
• Made technical material accessible to non-technical users
• Worked with marketing department to establish and maintain brand voice and corporate tone

Customer Service Representative, Jasc Software, 1999 – 2001

• Corresponded with customers, placed orders
• Provided product and pricing information to customers on the phone and via e-mail
• Hired and trained contract employees

Education

• 1995: BA Journalism and Political Science, University of Wisconsin- Eau Claire
• 2003 to present: Fiction Writing Workshops, Loft Literary Center, Minneapolis